From Imposter to Important in sales.

You know you should be doing it (more).
No, you know you need to be doing it more.

Consider these recent research finding to create your cold calling strategy:

• 𝗣𝗹𝗮𝗻 𝗮𝗿𝗼𝘂𝗻𝗱 𝟮–𝟯% 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗽𝗲𝗿 𝗱𝗶𝗮𝗹 (𝗕𝟮𝗕) → top segments with coaching can hit 𝟱%+.
• 𝟵𝟯% 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗵𝗮𝗽𝗽𝗲𝗻 𝗯𝘆 𝗰𝗮𝗹𝗹 #𝟯  (and ~𝟵𝟵% 𝗯𝘆 #𝟱).
• Retire the blanket “𝟲 𝗮𝘁𝘁𝗲𝗺𝗽𝘁𝘀” rule → 𝗳𝗿𝗼𝗻𝘁-𝗹𝗼𝗮𝗱 𝟭–𝟯, then switch channel (email/LI/VM).
• Buyers aren’t anti-phone: 𝟲𝟵% 𝗮𝗰𝗰𝗲𝗽𝘁 𝗰𝗮𝗹𝗹𝘀; 𝟴𝟮% 𝗮𝗰𝗰𝗲𝗽𝘁 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 with proactive outreach.
• 𝟭𝟲.𝟲% 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗿𝗮𝘁𝗲 (better with verified mobile data + tight ICP).
• 𝗕𝗲𝘀𝘁 𝘁𝗶𝗺𝗲𝘀: 𝟭𝟬:𝟬𝟬–𝟭𝟭:𝟬𝟬, then 𝟭𝟰:𝟬𝟬–𝟭𝟱:𝟬𝟬 (local).

𝘚𝘰𝘶𝘳𝘤𝘦𝘴: Cognism (2024–2025), RAIN Group, Salesforce/Velocify.

I interviewed rockstar 𝗠𝗮𝗹𝗲𝗻𝗮 𝗚𝗶𝗺𝗲́𝗻𝗲𝘇 about her journey into cold calling.

𝗙𝗿𝗼𝗺 𝗜𝗺𝗽𝗼𝘀𝘁𝗲𝗿 𝘁𝗼 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀.